Perforated vinyl on licensed taxi rear windows — a moving, eye-level, 24/7 billboard that no static sign can match. Fully compliant, professionally installed, city-wide.
Full-coverage perforated 3M Scotchcal 8170-P40 vinyl, made for the north and applied to the rear window — then sealed under optically clear laminate for a smooth surface the wiper blade glides right over.
1–2 hours per vehicle, installed and laminated by Silvertip Signs — who've done hundreds of these successfully.
Optional refresh or full ad change every 12 months, centrally scheduled around your fleet.
Advertiser reporting with affidavits of performance, signed off by management.
Centralized scheduling handled in coordination with the taxi fleet — no disruption to drivers.
Rear windows sit exactly at driver and pedestrian eye level — not 30 feet up a pole.
Taxis don't clock out. Your ad is on the road day and night, every day of the week.
Bold, full-color canvas — with real photos of you or your team if you want a face on it.
Larger surface area than almost any other mobile ad format on the road.
BC Ministry of Transportation counts show strong, steady movement across every major Terrace corridor — the exact audience rear-window ads are built to catch.
| Corridor | Vehicles / day |
|---|---|
| Highway 16 (East) | 9,000–10,000 |
| Skeena Bridge Crossing | 8,000–9,000 |
| Highway 16 (West) | 7,000–8,000 |
| Lakelse Avenue (Downtown) | 6,000–7,000 |
| Highway 37 South Junction | 5,000–6,000 |
| Kalum Street Corridor | 3,000–4,000 |
That's 38,000–44,000 daily vehicle interactions — and taxis drive through every one of these zones, all day and night.
Industry averages run about 10 impressions per kilometre for mobile out-of-home advertising, including both drivers and pedestrians.
| Format | Avg. impressions | CPM | Recall rate |
|---|---|---|---|
| Static billboard | 40k–60k / week | $8–$12 | ~35% |
| Digital billboard | 70k–100k / week | $10–$15 | ~40% |
| CabAds (mobile) | 120k / month / taxi | $2.45 | ~47% |
Comparable — often greater — impressions at a lower cost per thousand, with higher recall, backed by steady community visibility.
Real estate
Real estate
Retail
AutomotiveTell us the campaign and we'll show you a mock-up of your own ad on one of our taxis — no cost, no obligation.